Disruptive, passionate, daring

We believe it's time for a more enjoyable and creative way to bring the boutique retail industry together. 



BOUTIQUE  |  Unique, original, quality brands that you won't find in every store.

EXPERIENCE RICH  |  A feast for the eyes, ears, and imagination.

INVITING  |  Rogue Lifestyle is a place to connect and enjoy.

SUPPORTIVE  |  Highest level of customer service.

COLLABORATIVE  |  Facilitating the coming together of like-minded small business owners.

RENEGADE  |  Daring to do it differently, Rogue is disruptive and a little bit cheeky.

HONEST|   Transparent, high integrity approach. 


In early 2016, frustrated with existing options to exhibit her popular kids homewares brand ‘Homely Creatures’, Melbourne based creative Emma Patterson decided to do something about it.

In august 2016 Emma became curator and event planner for the coolest boutique trade shows to hit Australia in a long time. Organically attracting over 4K social media followers, Co-ordinating 50 happy exhibitors and welcoming 2100+ visitors, these disruptive new shows are now the talk of the industry.

The passionate leader of ‘Rogue Lifestyle’ Emma can’t wait to continue her mission to create experience-rich ways for a select group of kids and lifestyle exhibitors to showcase their wares to savy buyers. Emma believes in providing a genuine and empathetic service, as she understands first hand what brands and retailers want.

"In our creative industry we all love the same things - beautiful objects, new design, meaningful conversations and celebrating in style. It just makes sense to bring the industry together in a way that reminds us why we got into this business in the first place."


To the crazy ones.
Here’s to the misfits. The rebels. The troublemakers.
Here’s to the ones who see the world differently.
They’re the ones who invent and imagine and create.
They’re the ones who push the human race forward.
While some may see them as the crazy ones, we see genius.
Because the people who are crazy enough to believe they can change the world are the ones who actually do.
— Steve Jobs